Showing posts with label teach. teacher. Show all posts
Showing posts with label teach. teacher. Show all posts

Monday, September 28, 2015

Build Your Brand By Teaching Others

  
photo by enterlinedesign via Dollar Photo Club

Two years ago I published a book not knowing anything about promotion, marketing, branding, or platform. Now I teach aspiring authors how to independently publish their own books. I let all of the knowledge I've gained over the last two years and more pour out of me, and provide them with the tools they need to get started on their own journeys. 

Establishing yourself as a writer can take many different avenues. My approach is two-pronged. Like most indie authors I have a consistent social media presence and a website and blog, all updated frequently. I'm active in online groups. I have an email list and a newsletter. But reaching out to readers and building a brand online is just one facet of my author life. Another is to build a reputation as an author within my own community. One way I do this is through teaching. This helps establish my credibility as an author, as someone who knows what she's doing, and as a leader. 

It all started when my local library invited me to teach a 90-minute seminar on self-publishing. I developed a presentation with Power Point called Adventures in Publishing: How to Independently Publish Your Own Book. Twelve people showed up. They asked lots of questions and stayed to the end. They wrote wonderful reviews. This gave me confidence to expand my program. 
 
I added additional content and graphics and beefed it up to two hours. I knew once I had a polished program I could present it to new audiences again and again and my time and efforts would pay off. Next I spoke to the people in the continuing education department at the community college where I work and asked them to add my class to their course catalog. They quickly agreed. I also hit up the employee education department and they too added me to their schedule, although this class was a watered down one-hour version. Most of these classes were well attended and well received, but a few had to be cancelled due to low enrollment. 

I continued to refine and improve my presentation, and sought new venues to present my program. I reached out to a private college thirty minutes from home and proposed the course to their continuing education department. Based on my experiences at the community college they readily agreed. I am now teaching several classes at each college per semester.

The program evolved once more after many attendees  wrote on their evaluation forms that the program was too short; they wanted more. I expanded the class to two two-hour sessions called Write Release Retail: How to Become an Indie Author. The first session is on writing a book and preparing it for publication; the second focuses on marketing and promotion. 

One of the perks of these presentations is the opportunity to sell books, not by the truckload, but one at a time, hand to hand. It's a soft sell but invariably someone asks to buy a book and others follow. They are always front and center in my display and serve as the textbook for my program. 

And I get paid for talking to aspiring authors about publishing their work. The community college gives me an hourly rate and I split the fees with the private college 50/50. I'm not getting rich, but it's one more example of my credibility. 

I love teaching. It's one way I build my reputation as an author on a local level. It gives me confidence to continue with this endeavor, even on those days when I wonder "Why am I doing this? Should I be doing this?" Self-publishing is the most difficult thing I've ever done, but my students inspire me and renew my faith in my own abilities. 

To see my current class schedule please visit this page. 
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Monday, June 15, 2015

Planting Seeds


photo by eliaskordelakos via Dollar Photo Club

I teach classes in self-publishing at two local colleges in upstate New York. One of the lessons I give my students is the importance of planting seeds. 

As an indie author, it’s important to reach out to people who can increase your book’s discoverability or help build your reputation as a writer.  You plant seeds when you ask someone to publish your work, write a blog post about you or your book, interview you, read and review your book, or share your Facebook status and retweet your tweets. 

Anyone who has ever planted a garden knows that it takes time for the seedlings to sprout, for the fruit and the flowers to blossom.  Sometimes, nothing happens at all.  This is the nature of planting seeds, and it’s no different when planting seeds for your books. 

About two years ago, I planted a seed with the online magazine Kaleidoscope, a biannual journal dedicated to expressing the experiences of disability through literature and the fine arts. I submitted a proposal for them to publish the first chapter of my novel, Blue Hydrangeas, an Alzheimer’s love story.  I received a prompt response that my submission was under consideration for a future issue, but no promises.   

I went on with my life, and eventually forgot about this until the other day, when I received a message from the editor letting me know they’d chosen to publish my chapter in their next issue.  Now that was one seed I hadn't expected to flower!  Yet it did!  And, although I had forgotten to cultivate it, reaped benefits. 

In our increasingly online, instantaneous, get it right now lifestyles we often plant seeds and expect growth immediately.  But that’s not how it works.  Things happen in their own time.  Today’s efforts may not bring results until next month, next year, or years from now. Don’t give up.  Even dormant seeds can sprout new life.


July 22, 2015 UPDATE: Issue 71 is now online! Please take a moment to discover this beautiful magazine. The writings are lovely and enlightening. You'll enjoy the artwork. The artists and authors will move you. Blue Hydrangeas appears on page 52.

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Don't miss a word. Follow my Adventures in Publishing. 
Subscribe here and receive a free PDF of my Kindle short story "Ino's Love."

Monday, March 23, 2015

Today's Guest: Samantha Seeley - Blogger, Photographer, Foodie, Teacher


Today's guest is blogger and food fanatic Samantha Seeley, a self-described food-obsessed, camera clutching nerd who has given us Sweet Remedy,  a food and lifestyle blog that focuses on home cooking made with real food and fresh, local, and seasonal ingredients. Its pages are graced with almost edible photos of original kitchen creations shot by the author. In June of 2013, she spoke at the BlogHer Food conference on a panel titled Pro Food Photography on the Fly. She covers Restaurant Week in the Hudson Valley and has been published in a variety of publications, most notably The Valley Table magazine. She's currently pursing her BA in Multimedia Production. I have the pleasure of working with Samantha at SUNY Orange, where she will present a master class, "Blogging and Online Presentation for Creative Endeavors: How to Market Yourself as a Working Artist," on Monday, March 30, from 6 to 7:30 p.m. During this class, she will teach you how to “present yourself digitally in a professional way and how to be seen in the crowd.” A question and answer session will follow. The class is free and open to the public, and will be of interest to anyone using or planning to use social media to further an artistic endeavor, whether writing, art, music, theater, etc. Welcome to Adventures in Publishing Samantha! Please tell us about Sweet Remedy. What got you started?


Thanks for inviting me to meet your readers, Marianne. I started Sweet Remedy as a vendor at the Pine Bush Farmers' Market in 2008/2009. I made cupcakes mainly, but also brownies and cookies. I began the website as a way to let customers know when I'd be at the market and as a way for them to see what flavors I had baked that week. Eventually it turned into a recipe blog, and I started to post everything I made in my kitchen.

Why food?
It inspires me: The aromas, vibrant colors of fresh produce and of course the many tastes. Once I started selling baked goods at the farmers market, the food community drew me in. 

How do you create the recipes?
I start out with an idea or a flavor and take it from there. I have a small notebook that I carry with me everywhere and I write down almost every idea that pops into my head throughout the day. The other day, someone mentioned a person named "Rosemary" and all I could think about was the herb rosemary in fresh baked bread! It also comes down to a lot of trial and error and multiple test runs in the kitchen! Rarely is a recipe good enough on the first try. 

Were you always a foodie?
Not always, in high school you wouldn't find me in the kitchen at all. A lot of food bloggers have cute stories about baking cookies with their grandma. Not me!

Who's your target audience?
My target audience for Sweet Remedy is anyone who wants to learn how to cook. I'm currently working on a video series on kitchen basics. I want to make cooking seem approachable and less intimidating to the novice. For my photography blog, my audience is two-fold: Other photographers looking to learn and magazines, publishing houses, restaurateurs, cookbook authors, etc. It is still in the beginning stages and all will unfold as I create more content.

How do you build your audience?
You have to know your audience before you build it up. If you aren't creating content that they want to read, they won't come back to your blog, subscribe or follow you on social media. The first step is to understand them and their needs and then to promote those posts where they "hang out" online. I also firmly believe in sharing knowledge and teaching someone something new. It doesn't hurt to post on a regular schedule! Also, a lot of time and patience.

Which tools do you depend on to create your blog? i.e software, cameras, cookbooks, websites, etc.
I use quite a few tools for my site:
  •    Self-Hosted WordPress
  •    Adobe Creative Cloud (Premiere Pro for videos, Lightroom and Photoshop for digital images)
  •    Lots of camera equipment: Canon 6D, Tripod, Cables, SD Cards, Flash Drives, etc.                  
  •    Pinterest, Twitter, Instagram, YouTube
  •   The Flavor Bible: The Essential Guide to Culinary Creativity, Based on the Wisdom of     America's Most Imaginative Chefs by Karen Page and Andrew Dornenburg
  •   Ratio: The Simple Codes Behind the Craft of Everyday Cooking by Michael Ruhlman
This list could go on forever so I'll stop there! 

What is your ultimate goal?
To help people navigate their kitchens and become better home cooks! I also started my photography blog to help teach photography fundamentals. I have multiple personal goals:
  •     Write a cookbook
  •     Photograph food for other cookbook authors, restaurants and magazines
  •     Teach workshops (photography related)
  •     Design online courses
  •     Finish my degrees
Are you doing a book?
Not yet. I hope to have more time for this when I finish up my bachelor's degree. I currently have too many ideas for a cookbook. 

How did you train for this line of work?
I don't think I "trained" for it, I sort of just fell into it. I threw myself into Sweet Remedy head first and learned a lot along the way. I am currently pursuing my bachelor’s degree in Multimedia Production and in turn have taken many design, photography and new media courses. As for the cooking side of it, I've mostly learned by trial and error and now consider myself a pretty good cook! I learned from my mistakes in the kitchen, and try to help others learn by sharing those mistakes

Do you consider this a hobby or a profession?
I have two other gigs which are my main sources of income. I suppose I am walking the line between hobby and profession as I do a lot of freelance work through recipe development and photography. 

I see you're an affiliate. With what company(ies) and how does this benefit you?
I am an affiliate with a lot of companies, most notably Amazon. I receive a small monetary percentage of each sale made due to a link to Amazon from my blog.

What advice do you have for new bloggers?
If you're going to start a blog, have a clear focus and a narrow niche. It's also a good idea to absolutely love what you are going to write about, otherwise you will get bored and that will show through your work. 

Lastly, who gets to eat the delicious food after the photo shoot?
Mostly my boyfriend. Sometimes my neighbors! 

Thanks for stopping by Samantha! I'm looking forward to your class. If you'd like to attend her class, please visit SUNY Orange Cultural Affairs. 

Follow Samantha on:

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Thursday, February 19, 2015

Author Spotlight: Jean L. Lee, Alzheimer's Daughter

My life as an author has introduced me to a number of wonderful, talented people who also share a love for writing and have ventured into independent publishing.  As the author of a novel about Alzheimer’s, I've also been introduced to a number of people who are driven to share their own experience and expertise with this disease via novels, blogs, and memoirs. I recently had the  pleasure of meeting Jean L. Lee, author of the newly published memoir Alzheimer’s Daughter. This is a deeply personal, poignant account of Jean’s parents, Ed and Ibby, married 66 years, and suffering Alzheimer’s in the way they did everything: together. Jean has graciously accepted my invitation to visit my blog and share her story about her parents and the book she wrote to celebrate their lifelong devotion to one another. She's given us insight into her writing and publishing process and an excerpt from her book. Welcome to Adventures in Publishing Jean! Tell us, were you born a writer or did it evolve?
                                                 


Thank you for inviting me to visit your blog, Marianne. I was not born a writer. I spent 22 years as a third grade teacher. Although I’d always loved to read and found it thrilling to foster the love of reading in my students, I wrote only lesson plans. It was a life experience that brought me to writing.

Both of my parents had Alzheimer’s. I lived only one mile from them, but my only sibling, my sister, lived 1,000 miles away. She suggested I keep a journal of things that concerned me about our parents’ health and safety. Whenever we spoke by phone, I’d open the journal and review concerns. The journal allowed us to be proactive rather than react to a crisis.

I only shared my parents’ illness with a handful of friends and coworkers. I remember them telling me I should write a book about this dual decline. I was too busy trying to stay afloat to give any thought to writing about the experience, except in my sister-journal.

However, less than one week after my mother died, while visiting with my dad, he had no memory of Mom or their 66-year marriage. I was stunned and at that point I came to believe my journal could become the core of a book honoring my parents’ love story and documenting their simultaneous decline. 

When, why, and how did you start writing?

After my mom died, I began transposing my journal from short-hand, chicken scratch to something legible that others could read and understand. My 30-minute drive to and from school gave me time to think about the events that were happening, putting those events into words, and making beauty out of the words. I bought a voice recorder so I could speak thoughts and phrases while I drove.

Visits to my dad in the locked memory care unit were painful. I would speak my thoughts and feelings into the audio recorder during my drive home and transpose the words to writing later. My writing routine was to write after work, ruminate and think through the words during the night, reread what I’d written as soon as the alarm rang at 5:30 a.m. Head to school and repeat.

Who has been your biggest supporter?

My sister has been my biggest supporter. Alzheimer’s Daughter is our story. Friends, family and coworkers have also spent many hours reading and giving valuable feedback.
I finished, or so I thought, about a year after I began writing.

Did anyone help you along the way?

Yes. I asked a former student who had gone on to become a New York Times bestselling author to read the manuscript. He leveled with me, basically told me it was bad, and needed much work. I knew I needed help to revise it, since I was not trained as a writer. So, I sought out a local critique group led by an experienced editor. They helped me tear apart every facet of the book and rewrite. My editor then took the manuscript to a group of beta readers made up of an emergency medical technician, hospice worker, caregiver, nurse and an elderly woman whose family was trying to move her out of her home. The input from beta readers offered more feedback, which initiated more changes. Now, four years after beginning Alzheimer’s Daughter, with thanks to my former student, my critique group, my editor, and beta readers, I have a published book.

I would advise any writer to join a critique group and always say “Thank you” to people who take time to help you refine your work, even if their input is negative and hard to hear. Negative input will result in positive change. The reader is always right.

How much do you read? Which genres?

If I could envision a perfect day, I’d write all morning, then read throughout the afternoon. I read anything from memoirs to WWII historical fiction to books on writing and social media. I prefer to read in ebook form because I can easily highlight, take notes and reference them in the touch of the screen. Plus, these books take up no room on my bookshelves.

Which authors do you admire and why?

While plodding through my Alzheimer’s journey, I read any personal experiences I could get my hands on. These were obscure titles, written by ordinary people like me. My favorite was So, What is Love? written by Ann B. Keller. The book was so stunning that I even remember her middle initial, though I read it at least seven years ago. The book was Ann’s mother-in-law’s diary about caregiving for her father-in-law who had a form of Alzheimer’s. The book is written in the language of WWII lovers, an antique sugary sweetness, remembering their early love contrasted to their life as an elderly couple with rapidly failing health. The book was so vivid in its details. I remember a scene where the wife has to take her husband into the men’s room in a restaurant to change his adult diaper. From the noise in the stall, other men might have thought there was hanky-panky going on, but in actuality, the wife has pulled out her supplies, a clothespin for her nose, and a DumDum lollipop to keep her husband’s attention while she wrestled her husband, twice her size, into clean pants.

Are you a full time or part-time writer?

I retired from teaching the year my dad died. I knew there was more I wanted to do with my life, even though I loved every day of my teaching career. At the top of my list of new endeavors was being a good granny. At that time, I had one granddaughter and had not been able to spend the time I desired with her. Since then, four more grandchildren have been born. My son and his wife had triplets that turn two years old this spring. They live two hours from me. I’ve been able to help with their care every week since their birth. This is such a blessing in my life and has led to my newest writing experience, Lexi’s Triplets, written through the family mutt’s voice, at the third-fourth grade reading level. After the sadness of writing about my parents and Alzheimer’s, now I giggle while at the keyboard, writing about a pampered pooch’s efforts to figure out misplacement, displacement and a life turned upside down. Once again, life provides writing experiences.

If writing part-time, how do you make time in your life to write?

Finding time to write is difficult. Here’s my secret: I try to save and close my manuscript at a point where my next thought is on the tip of my fingers and I just can’t wait to get back to it. That way, writing becomes my favorite thing to do because I race back to that thought as fast as possible. Also my critique group is helpful because I feel responsibility to submit work. This makes me create new material and stick to a timeline.

What do you love most about writing?

I love to make words convey beauty and emotion. Through writing we touch the hearts of those we would otherwise never come to know.

What is the most important thing you’ve learned about yourself through writing?

I’ve learned I can write! An old dog can be taught new tricks. With a family history of Alzheimer’s always looming, I see writing as new learning. As an old bird, I feel invigorated keeping pace with social media and technology. I’m keeping my brain young.

How have the changes in present day publishing impacted your writing career?

I envisioned Alzheimer’s Daughter to be traditionally published. Big goal, remote possibility. I wasn’t daunted. I spent about a year researching and querying agents and publishers. One agent was interested but told me that unfortunately I had no name or fame with which to sell a memoir, therefore no publisher would take a chance on my work. At that point I began to study CreateSpace and Kindle Direct Publishing. I paid for some interior layout services and a Kindle conversion so that Alzheimer’s Daughter would have a professional look in both paperback and electronic versions. I am extremely happy with the result.
                        
How do you market your work?

Through Twitter I can follow other authors, and people who have an interest in Alzheimer’s. By starting to build a Twitter platform a couple of years before I published, I now have followers to whom I can bring something that might be of interest to them, my story, Alzheimer’s Daughter. 

About Alzheimer’s Daughter

What would you do if both parents were diagnosed with Alzheimer’s?

At the time of their diagnosis, Ed Church struggles to his feet, yelling, “How dare you use the A. word with me,” while Ibby wags her finger at the doctor scolding, “Shame on you.”

They’d defend each other, Ibby by asserting, “We’re not leaving our home,” and Ed reassuring, “We’re just fine.

About his driving Ed defends, “I’m an excellent driver, I’ve never had an accident.”

When their daughter, Rosie, finds dings in Ed’s car, he dismisses, “Someone must have hit me.”

At dinnertime Ibby makes excuses, “Let’s eat out. The stove won’t work.”

After Rosie moves them to assisted living, convinced they are on a second honeymoon, they break the news, “We’ve decided not to have more children.”

In the late stages, they politely shake Rosie’s hand, inquiring, “Now, who are you?” 

In Alzheimer’s Daughter, readers journey with Rosie Church from her first suspicions that something is awry to a decade later as she is honored to hold Ed and Ibby’s hands as they draw their last breaths.

Excerpt

Chapter One
An Ordinary Day

A nippy dawn woke my dad, eighty-six-year-old Ed Church. He turned to nuzzle his chin into Mom’s warm neck, but Ibby was already up and dressed. He heard her rattling around the kitchen laying out a breakfast of graham crackers and hot tea at the century-old dining table. Ed pulled on yesterday’s clothes that laid on the bedside chair overnight, splashed water on his face, and ran a dry toothbrush across his teeth.

After they ate, Ibby brushed crumbs from Ed’s lips and held his red, Rivertown Realty jacket from behind as he slowly slipped in one arm at a time. Ed helped Ibby snuggle into the blue, fuzzy cardigan she’d knitted thirty years ago, waiting as she fastened each white pearl button with her arthritic fingers.

Ed smooched Ibby saying, “I love you––see you for lunch.”
Fingertips against the wall to steady himself, he staggered down two concrete steps to the attached garage, then pushed the control to open the overhead door. Ibby tottered along to his red Cadillac handing him his cane, reminding, “Don’t forget to use this.”

Ibby stood in the driveway of the small 1950’s brick, ranch home where they’d lived for forty years, waving while Ed backed out of the driveway without looking and drove two blocks to work.

His Caddy rolled through one stop sign then through a red light before he parked crooked across two spaces at Rivertown Realty. Ed entered his business of sixty years smiling so brightly his eyes squinted, gave an enthusiastic, salute-like wave to his co-workers who were already busily working, bubbling, “Hello, everybody. Great day, isn’t it?” He continued polite niceties but couldn’t remember names. Then he entered his office with his brass nameplate on the door, ‘Edwin Church––President,’ and settled in behind his walnut desk, opening The Wall Street Journal. He appeared busy but glanced up frequently hoping to see familiar clients.

Back at home Ibby waved to her neighbors as they drove to work. On Orchard Lane, their dead-end street, everyone knew everyone. She struggled straightening her stooped spine to pour cracked corn and sunflower seeds into her bird feeder and slowly hobbled to survey her bleak fall yard. She lingered, marveling at the glistening, frozen dew encapsulating late-fall rosebuds. Frost soaked Ibby’s cloth shoes.

Shivers hastened her back into the warm house. She passed through the cluttered kitchen looking for a snack, peeking in the refrigerator packed with leftovers. Some were edible, others spoiled, but Ibby couldn’t tell the difference.

She looked forward to the lunch and dinner she and Ed would eat at the local restaurant as they had nearly every day for the past six months.

Before Ibby settled in on the couch to wait for Ed she heated a cup of tea in the microwave. The stovetop was piled too high with pots and pans, as well as canned and boxed food, to use the teapot. She idled time away watching cardinals, blue jays and yellow finches flitting on the feeder outside the picture window, whistling to mimic their chirps.

From across the street a retired neighbor stopped by, as she did every morning, to say hello. Ibby gave her a hug and a friendly greeting, but couldn’t remember her name.

Before Ibby realized, hours dissolved. She heard the church bells toll twelve at noon and was whistling along with “Amazing Grace” ringing out from the church carillon, when she saw Ed pull in the driveway.

Finding a comb and a tube of lipstick on the dining room table midst cracker crumbs, newspapers and unopened mail, she drew a shaky, wine-colored line on her lips and pulled the comb once through her fine, snow-white hair.

Bundled in her sweater again, Ibby left the house unlocked and gimped to the car. Ed had beeped the horn twice. She knew he was hungry and anxious to eat at the only restaurant in town, Farmers’ Restaurant, located kitty-cornered across the street from Rivertown Realty.

When they arrived, Ed parked the car with the rear edging out into the main intersection beneath the single stoplight in Rivertown. Most residents recognized the red Caddy and knew to avoid the car and its driver.

A balding farmer wearing Carharts tipped his John Deere cap and smiled as the warmth of coffee and frying burgers drifted through the door he held open for the elderly couple.

Ibby with her bent posture said, “Thank you, sir.”

The farmer replied, “You’re welcome, Ibby.”

Ed, while leaning on his cane, clapped the farmer on the back asking, “Did you get your beans harvested?”

“You bet, Ed, and I got a fair price for those beans. Now, you two enjoy your meal.”

Dad paused at the door, waiting as Mom shuffled across the threshold, then followed her and took her hand. Both of them smiled and nodded at familiar faces while making their way to their favorite booth by the west window, facing the town square with a view of Rivertown Realty.

The waitress read and reread the specials, then reminded Ed and Ibby of their favorite meal, a fish dinner to split with extra tartar sauce and two pink lemonades.

Patrons stole glances at Ed and Ibby, winked and whispered to their lunch partners, while Mom and Dad, seated together on one side of the booth with shoulders touching, shared one meal having no idea that on the next day their lives and mine would change completely and forever.

About the Author

Jean Lee lives with her husband in small-town Ohio, twenty minutes from anything. Although she worked full time while her parents were ill, she is now retired after twenty-two years of teaching elementary school. Her children are married with children of their own. Five grandchildren are her greatest blessings. Her latest writing project, Lexi’s Triplets, features her triplet grandchildren, written through the voice of Lexi Lee, the family dog.


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